Each year, the registered members of the current World Horror Convention get to vote on the Grand Master Award, to be presented to an individual who has made a significant contribution to the horror genre. The recipient must be living at the time of voting and have had a career in horror—either in literature, art, film, theatre, or any mix of these. Only one person can receive the Grand Master Award each year and each individual can win only once. The winner of the 2010 award will be invited to attend the convention.